Experience

Senior Account Executive, Public Relations, Gabriel Marketing Group

Washington, D.C. / June 2019 - Present 

  • Execute PR obligations such as pitching media outlets and writing approximately 50 press releases and media announcements annually. Draft bylines and SEO-optimized blog posts weekly.

  • Oversee and conduct account management. Create corporate strategy and brand messaging documents. Develop press kit materials.


  • Train and mentor new employees.
Develop and support thought leadership for clients by conducting media outreach and garnering media coverage to meet quarterly goals as well as coordinating awards and speaking engagements.


  • Execute successful product launches for
beauty products, mobile applications, software technology, etc.


  • Secured client interviews and media coverage in top-tier, niche and local publications such
as Forbes, Adweek, U.S. News & World Report, Miami Herald, Washington Business Journal, etc.

Account Executive, Public Relations, Gabriel Marketing Group

Washington, D.C. / January 2018 - June 2019 

  • Execute PR obligations such as pitching media outlets, writing press releases, media announcements, media briefings and
bylines.  Build and maintain media monitoring and lists.

  • Manage client interview opportunities, events and garner media coverage to meet monthly goals. Conduct research on clients, competitors and the media landscape to support PR planning and strategy.

  • Maintain social media accounts and increase follower growth and engagement.


Digital Content Specialist/PR Assistant Account Executive, Public Relations, Gabriel Marketing Group

Washington, D.C. / January 2016– January 2019

  • Execute PR obligations such as pitching media outlets, writing press releases, media announcements, media briefings and
bylines.  Build and maintain media monitoring and lists.

  • Manage client interview opportunities, events and garner media coverage to meet monthly goals. Conduct research on clients, competitors and the media landscape to support PR planning and strategy.

  • Maintain social media accounts and increase follower growth and engagement.


Content Specialist, Gabriel Marketing Group

Washington, D.C. / January 2016– January 2018

  • Draft and edit long form, short-form, sales and social content from infographics to eBooks. Write SEO-optimized web copy, email campaigns, press releases, media announcements, company newsletters and social ad copy weekly. Write and edit at least 5 blogs per week.

  • Maintain social media accounts and increase follower growth and engagement.


  • Oversee and lead client accounts. Assist with employee hiring and onboarding; manage freelancers.

  • Steadily drove traffic with blogs and increased lead conversions for clients, ultimately leading to acquisition on several occasions. One client saw 35% increase in website traffic in one quarter; another saw 200% increase in blog traffic over the course of six months.

Public Relations, Bonhams Auctioneers

New York, NY / March 2015 – August 2015

  • Supported the PR team on all public relations projects - including regular press calls, events for exhibitions and auctions, charity auctions and evening receptions. Acted as a point of contact for the media.

  • Wrote and distributed press releases, media advisories and media alerts weekly.

  • Maintained and grew relationships with media while tracking press coverage. 

  • Assisted with maintaining a well-organized media database, to include key journalists and other media contacts.

  • Secured media coverage in publications such as Architectural Digest, NPR, The Guardian, Smithsonian Magazine, etc.

Project Manager, MosaicaFX LLC / Reputation Line

New York, NY / October 2014 – December 2014

  • Oversaw and produced web design/development and content marketing campaigns.

  • Assisted with advertising campaigns.

  • Supported sales team by tracking and reporting sales information, maintaining customer database.

  • Planned and produced for internal company marketing initiatives to increase brand awareness and sales acquisitions.

  • Handled customer service and client relations.

  • Created social media calendars and analytics for accounts such as Twitter, Google+, LinkedIn and Facebook.

  • Conducted interviews, wrote articles, created email newsletters.

Editorial Junior Team Member, StyleCaster Media LLC

New York, NY / July 2013 - September 2014

  • Pitched ideas, researched and drafted articles on design, fashion and travel daily. Conducted interviews, covered events, contributed photography and copy to social media accounts.

  • Increased web traffic and social media engagement with articles like "The 10 Best Road Trips in America."


  • Facilitated phone call inquiries, greeted and directed visitors, helped organize and set up office events and created spreadsheets.

Education Dept. Intern, The Fralin Museum of Art at the University of Virginia

Charlottesville, VA / August 2012 - May 2013

  • Contributed to the university museum's Education Department by ensuring educational programs ran smoothly. Coordinated community events and tour logistics by confirming program attendees, creating newsletters and invitations, and overseeing events to ensure efficiency.


  • Created videos, attended lectures, conducted art-related research and handled administrative duties.


  • Sorted and organized materials, tracked spreadsheets and ran reports.

Education

University of Virginia

BA, Art History and Media Studies / 2013

Institut Catholique de Paris and George Mason University

French Language and Culture / 2010

NYU School of Professional Studies

Digital Media / 2015

Certifications

HubSpot

Inbound / 2016

Content Marketing / 2017 

Skills

MS Office, Photoshop, Adobe Lightroom, InDesign, Cision, HTML, CSS, Google Analytics, Project Management, Research Analysis, Assisting with Employee Hiring & Onboarding, Digital Marketing Strategy